Exam 2 Essay Example | Topics and Well Written Essays - 1000 words - 5

Test 2 - Essay Example Through analysis, researchers can direct more research on the development of and this will prompt increasingly detailed and free comprehension from the gather advancement. This can be unmistakably be seen from the exploration that lead to the understanding advancement of prokaryotic and eukaryotic as Marguli consistently expected to demonstrate the truth behind the development of Flagella as restricted by the vast majority of the researchers toward the beginning. The piecemeal acknowledgment of the new speculations was a direct result of hazy characterized confirmations to the development of the cell advancement. In any case, the piece to bits acknowledgment likewise was contributed by reprimanding researchers .For example ,Marguli’s first book in 1970 on endosymbiosis albeit new to the greater part of the researcher the individuals who knew about it excused it making her to painstakingly again separate her thoughts obviously from others like Ivan Wallin who originally composed of it. The best way to determine an issue between two gatherings is by creating clear and considerable proof that is utilized to regulate the proof of the other. Questionable speculations on the advancement among Marguli and different researchers for example, her introducing a wide would just tackle the nearby serious hypothesis by F.J.R Taylor and very much clarified with touchable proof on the development of the cells like Prokaryotic and eukaryotic, mitochondria, chloroplast and flagella. Because of the analysis and excusal of her logical hypothesis. Margulis was urged to obviously investigate so as to completely pick up acknowledgment on the cell development hypothesis. In this manner, she put together her cell development with respect to the past investigation of Ivan Walliam .accordingly, before a decade's over after his first book on 1970 she concocted analogies that were enormously acknowledged around the world. She wound up picking up prevalence on the Set hypothesis than the autogency hypothesis that underscored on the end advantageous interaction. For example Margulis in her Set hypothesis she affirmed that couple of intermediates among prokaryotic and

BREXIT The Economical Arguments

Question: Examine about the BREXIT for The Economical Arguments. Answer: BREXIT Brexit is the blend of the words British Exit, inferring the exit of Great Britain from the European Union. A submission was hung on 23rd June, 2016, where in 52% of the British populace casted a ballot to Leave. Following Brexit, David Cameron left the post of the British Prime Minister. This exposition examines the conservative effect of Brexit on London as a main money related focus on the planet, and the more drawn out methodology of British business firms following Brexit. The Economical Arguments for and against Brexit The principle reason refered to for Brexit was the conservative inconvenience the United Kingdom had as a piece of the EU. Be that as it may, there were numerous contradictions over the efficient status of the UK in the EU, which prompted the Brexit, both then in 1975 and now in 2016. There were blended responses to the choice of the Brexit, which was one of the political decision declarations of the Prime Minister David Cameron. The individuals who were in the kindness of Brexit were a decent amount of the individuals from the Conservative, Labor and the Democratic Union Parties, despite the fact that a noteworthy number of the British residents were separated as they would like to think. The contentions that were advanced for Brexit were (Rossiter, 2016): Decrease in Immigration The movement strategy of the EU has permitted a ton of vagrant populace working in the UK. The effect of movement on the economy incorporates the shortage of occupations for the UK conceived locals; the occupations made in the UK are taken by the foreigners, this influencing the business status just as the compensation pace of the local populace. Brexit would empower more employments for the locals, and a lesser loss of cash by the vagrants. Exchange Relations Many financial analysts in the UK feel that exchange the UK is seriously limited by the impedance from the EU, which thus contrarily hampers the work and purchaser arrangements of the UK. Brexit would empower an opportunity from the troublesome enactments and formality that ruined the free exchanging arrangement of the UK. There would likewise be space for arrangements and economic agreements that are in the kindness of the UK. Cost Saving: The UK, while having a place with the EU, contributes a huge participation expenses to the EU. Notwithstanding, many case that the participation was not a revenue driven one, and leaving the EU would set aside gigantic totals of cash every year, that could be effectively utilized by the UK Government. This would mean decrease in expenses and putting resources into regions of the countrys improvement. The individuals who needed to remain in the EU incorporated the British Prime Minister David Cameron, the Prime Minister of the United States Barack Obama, the Party of Wales, the Liberal Democrats, and not many of the EU countries like France and Germany. The contentions that were advanced against Brexit were (Capital Economics Limited, 2015): Movement helps more than it harms: With the coming of globalization, it is extremely unlikely to stop migration, and stricter movement arrangements would mean loss of talented vagrant work to the UK, bringing about low profitability, and a lesser GDP; the migrants to the UK are burdened more than the locals. Exchange Relations: Even however staying in the EU would mean bearing the exchange strategies and limitations, it is contended that with even Brexit, the UK would need to follow the approaches of the EU so as to keep up exchange relations with them. Additionally, there would be lost a great deal of employments, and to oblige every one of them would require a ton of work, which would cost more than staying in the EU. Market analysts additionally dread the Brexit would dismiss exchange relations from the UK, as it would not have simpler exchange arrangements as the remainder of the EU (Parke, 2016). Advantages exceed costs: Even however the UK would profit by the spared cost of the enrollment expenses, there are a great deal of advantages from staying in the EU than leaving it. For Example, the expenses of medicinal services, work for some individuals across divisions and so on would be hampered if the UK leaves the EU. Loss of Reputation: Economists contend that with the Brexit, the whole EU remains at a danger of a financial breakdown. This would bring about lost notoriety and impact of the UK, which is regarded in the EU starting today. The UK would be considered liable for Europes returning to the hours of the WW-I, where in there was a monetary disunity. Individuals on the two sides of the Brexit have built up solid focuses in their stand. In any case, with the UKs withdrawal from the EU, the money related effect of the Brexit must be examined. The Financial Impact of Brexit on London as a main budgetary focus of the world London, the capital of the UK, is one of the main money related focuses on the planet, since the nineteenth Century. This infers the development and the UKs association with the EU have not influenced its position. Be that as it may, one can't prevent the effect from securing the Brexit on Great Britains economy. Because of the Brexit, Londons spot as a top money related focus would be moved to Dublin, Ireland; or Frankfurt, Germany (Dhingra et al., 2016). This comes in the wake of the UKs withdrawal from the EU, which implies that speculators would discover the exchange relations, monetary and migration strategies of the UK would be harder to manage. The variables answerable for the monetary effect of Brexit, on London as a main money related focus on the planet, are talked about beneath. Human Capital: Immigration to the UK has been simpler by the approaches of the EU, which has brought about a more noteworthy GDP and higher pay to the state because of independent tax assessment arrangements for the transients. Confining and making rigid the migration arrangements if the UK is a principle factor which would demoralize transient laborers from working at the UK. Despite the fact that this would give chances to the local residents of the EU, the negative impacts of lesser migration later on can't be overlooked. The transients from the EU as of now working in the UK should be paid more, for the UK to hold the current workforce. This will cause an additional affordable weight on the UK. Business condition: There is a summed up agreement among most specialists, who have their foundations in the UK, which the Brexit would mean them leaving the UK for the EU. London, which is the money related place for every one of these organizations, would lose its business condition, if large foundations want to leave the UK. Despite the fact that there is a wide degree for new organizations to rise, following opportunity from the EUs limitations, it would set aside a long effort to recapture the money related capital and notoriety that London stands to lose because of the business misfortunes. Budgetary Sector Development: London appreciated a high monetary status, by profession relations which was made simple by the Single Market, by means of the passporting framework. This empowered all financial specialists to appreciate a smooth exchange relationship inside all the 28 countries of the EU, with no need of endorsement from the exchange controllers of each state. Following the Brexit, London would lose access to the EU identification, which would seriously hamper exchange relations. The expense of setting up another identification is additionally high, given the concealed expenses of administrative work, human asset and movements (Allen Overy, 2016). Foundation: This segment centers around the workplace space and transportation to the money related financial specialists at the spot. Prior to the Brexit, UK based business foundations were allowed to have their central station anyplace inside the EU. Notwithstanding, since the UK has pulled back from the EU, there would be a space crunch, and a resultant value climb of office space to all the businesses that would remain in the UK. This would dishearten the development of new businesses and business extensions, by virtue of restricted foundation. Notoriety: The money related notoriety of the UK has consistently been high, and has kept up the notoriety and the union of the EU also. Notwithstanding, with the Brexit, the odds are high that there would be a serious loss of help from the EU, just as from parts of the remainder of the world. In the event that a country decides not to exchange with the UK, it would just develop UKs misfortune. Further, Britains controls as a country autonomous of the EU would debilitate its impact over the worldwide financial matters, which it had as a solid individual from the EU. Another point to consider is the impact of Brexit on the EU; if the EU heads towards a breakdown, the UK would be considered dependable, which is definitely not a decent sign for the notoriety of a country. Social insurance: One of the high stake gives that would be influenced due to Brexit is the medicinal services of the UK, and the human services benefits that the individuals of the UK had gotten because of staying in the EU. The National Health Service (NHS) intensely depends on the exploration awards originating from the EU, which gives free European Health Insurance Cards (EHIC) to the workers of the EU, including the UK. With the consummation of the Brexit, the representatives will lose their EHIC, which implies that the UK should contribute intensely on other protection intends to give human services inclusion to their residents, which would vigorously affect on the countrys economy (McKee Galsworthy, 2016). Except if the UK finds a way to hold its situation as the universes top money related focus, the Global Financial Centers Index scores are probably going to plunge down. The short and long haul chance administration approach of British firms following Brexit Brexit would without a doubt change the status and the situations of numerous business foundations situated all through the UK. The significant effects would be assessments, exchange relations, human asset enrollment worries because of migration strategies, and increment in the expenses. This would prompt numerous business foundations thinking about leaving the UK and settling in the EU, along these lines making gigantic misfortunes the UK. The real procedure of the UK leaving the EU would take as long as two years of time, and this would be the momentary time of the Brexit being declared and not yet actualized. This would be t

Color by Numbers

Color by Numbers So in Burton-Conner, youre allowed to paint your room under several fairly reasonable restrictions, and my roommate and I decided to take full advantage of this. Who wants a room thats painted Institute white? I mean really. This is what our room looked like the morning we moved in from our temporary rooms: Not very inviting, is it? So we set right to work. The first task was to figure out how big the room was. This posed an immediate challenge. Neither of us had a tape measure, so we did what any good MIT student would: we improvied. By which I mean we measured a shelf, rounded it off to 3 feet, and then used the shelf like a super-ruler. No, Im totally serious. I have photographic evidence to prove it: (Thats April, my roommate, hard at work measuring the length of a wall.) Of course, its necessary to record your observations, so I whipped out some drafting skills. Then we even had to do some math. Check it out: We made the long and harsh journey down to Economy Hardware (how did we know about Economy Hardware? Sams blog, of course.) To be fair, its really not that far, but carrying those paint cans back down Mass Ave was not a whole lot of fun, especially after we decided to make a quick stop at Star Market for some necessities (i.e. Frosted Flakes). (Although it was kind of fun carrying two cans of paint down the cereal aisle of the supermarket.) After this, I had to leave for field hockey practice. I knew Id be gone most of the next day for field hockey, so I figured wed have to wait a few more days before painting. This would really be uncool, since we were still only half un-packed at the time. After practice I had some other things to do, and when I got back to the room around 12:30 in the morning, I found that April had already painted half of the room: People here are ambitious, let me tell you. (Except to read this entry youd think that all I did was stand around and take pictures while April did all the work. Hmmm.) I grabbed a brush and started to help. We finished at about 3 in the morning and spent the night with all of the furniture stacked in the middle of the room. But all our hard work paid off! Oh, and just a note: we were further inspired by Sams blog, where he said (in reference to climbing on top of the cabinets to paint the awkward corner space): My death-defying cabinet-climbing paid off. Now Ruth will stack luggage up here and nobody will ever see it. April and I looked at our own awkward corner spaces and said, Well just stack some luggage up there and no one will ever see it! Well. Almost. Anyway, after a long and detailed adventure, we now have a much more personalized room. We finally got to unpack all our clothes, fill our desk drawers, and stack our newly aquired textbooks on the shelves. Now it actually feels like a room. You know, one that people live in. Post Tagged #Burton-Conner House

marketing essay - 2544 Words

University of Lincoln Discuss what is meant by the term â€Å"customer orientation†. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix. BA(Hons) Business and Management Dr. Clair May Seminar group: I Marvin Taria (14474868) Word count: 1700 This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term in respect to product, price, place and promotion. To define customer orientation in respect to the philosophy underlying The Marketing Concept (May, 2014) is to†¦show more content†¦In contrast to both there is Sales Orientation, (Dunnett, 2014) which would be defined as focusing on the selling of the product. This prioritizes the selling of the product above the customers’ satisfaction. This orientation relies on the sales team in the pushing of the product or service using aggressive sales techniques to achieve high profits. Here the assumption that sale prices that are high in value equate to substantial profit. In comparison with customer orientated corporations where the customers’ needs and wants are met, the firm will focuses a lot less on the satisfaction of the customer as it is presumed that high value equals satisfaction. So the customer will get high value but that might not necessarily be what the customer is looking for. This is where the sales teams’ responsibility lies; they need to sel l using aggressive sales techniques. Cold calling about PPI (PPICLAIMSADVICE, 2014) claims would be an example where a service is promoted for free to claim money for you, the value lies in the fact it’s free but it’s a service not many people need. If they fail to see what the customer wants it’ll in the long term ultimately lead to customer dissatisfaction, loss of customer, loss of profit, and Leading the firm ultimately to bankruptcy. Production Orientation is closely related to product orientation,Show MoreRelatedMarketing Essay2135 Words   |  9 PagesErin Lister s1125903 Business Studies 1 Henry Aitken 24th November 2011 Marketing a) With reference to the readings and your own literature research, outline and critically assess the idea of ‘sustainable marketing’. b) Provide an example of ‘sustainable’ marketing and justify your choice of organisation or brand with reference to their current marketing activities. 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University of Maine at Fort Kent Admissions Statistics

With an acceptance rate of 81%, the University of Maine at Fort Kent is an accessible school for students with decent grades in college preparatory classes. Students will need to submit an application (the Common Application is accepted), high school transcripts, and a writing sample. SAT and ACT scores are not required. For guidelines and instructions about applying, be sure to visit the schools website. Admissions Data (2016): University of Maine at Fort Kent Acceptance Rate: 81%The University of Maine at Fort Kent has largely open admissions, but students will need adequate college preparatory coursework as well as an essay and letter of recommendation.UMFK has test-optional-admissionsTest Scores -- 25th / 75th PercentileSAT Critical Reading: 390 / 510SAT Math: 400 / 475SAT Writing: - / -Compare SAT scores for Maine CollegesACT Composite: 16  / 22ACT English: 12 / 22ACT Math: 16  / 20Compare ACT scores for Maine Colleges University of Maine at Fort Kent Description: The University of Maine at Fort Kent is a  public liberal arts college  and one of the seven institutions that make up the University of Maine System. Students who hate winter need not apply -- Fort Kent sits on the northern edge of Maine along the Canadian border, and the town is home to the CanAm Crown Sled Dog race, an event in which participants can qualify for the Iditarod. Outdoor lovers will appreciate the fishing, skiing, snowshoeing, hiking, hunting, camping, and kayaking opportunities in the area. The colleges location has largely shaped the curriculum with its experiential approach to learning and its focus on environmental stewardship and rural communities. The town of Fort Kent is home to about 4,000 people, and French-speaking Canada is just a few blocks away. Student life at the college is active with clubs and organizations focused on music, gaming, religion, hobbies, and education. UMFK also has a small fraternity and sorority system. In athletics, the UMFK Benga ls compete in United States Collegiate Athletic Association (USCAA). The school fields two mens and three womens intercollegiate sports. Enrollment (2016): Total Enrollment: 1,904 (all undergraduate)Gender Breakdown: 31% Male / 69% Female35% Full-time Costs (2016  - 17): Tuition and Fees: $7,575 (in-state), $11,205 (out-of-state)Books: $1,000 (why so much?)Room and Board: $7,910Other Expenses: $2,500Total Cost: $18,985  (in-state), $22,615 (out-of-state) University of Maine at Fort Kent Financial Aid (2015  - 16): Percentage of New Students Receiving Aid: 94%Percentage of New Students Receiving Types of AidGrants: 81%Loans: 66%Average Amount of AidGrants: $5,250Loans: $7,076 Academic Programs: Most Popular Majors:  Business, Elementary Education, Secondary Education, Nursing, Social Science Transfer, Graduation and Retention Rates: First Year Student Retention (full-time students): 75%Transfer Out Rate: 28%4-Year Graduation Rate: 29%6-Year Graduation Rate: 47% Intercollegiate Athletic Programs: Mens Sports:  Soccer, BasketballWomens Sports:  Volleyball, Basketball, Soccer Data Source: National Center for Educational Statistics If You Like the University of Maine Fort Kent, You May Also Like These Schools: Husson University: Profile  Thomas College: Profile  University of Maine - Orono: Profile | GPA-SAT-ACT GraphUniversity of New England: Profile | GPA-SAT-ACT GraphUniversity of New Hampshire: Profile | GPA-SAT-ACT GraphLyndon State College: Profile  University of Vermont: Profile | GPA-SAT-ACT GraphUniversity of New Haven: Profile | GPA-SAT-ACT GraphChamplain College: Profile  University of Maine - Augusta: Profile  University of Hartford: Profile | GPA-SAT-ACT Graph

The Return Midnight Chapter 2 Free Essays

string(54) " are like a tortoise’s, and I’m starving\." Elena couldn’t have been out for more than a few seconds. When she came to, everything was the same – although she wondered how she hadn’t lethal y cut her own throat on the knife. She knew that the tray with the dishes and cup had gone flying into the darkness in that first instant when she couldn’t help flinging out her arms. We will write a custom essay sample on The Return: Midnight Chapter 2 or any similar topic only for you Order Now But now she recognized the grip, she recognized the scent, and she understood the reason for the knife. And she was glad that she did, because she was about as proud of fainting as Sage would have been of doing it. She wasn’t a fainter! Now she wil ed herself to sag in Damon’s arms, except for where the knife was. To show him that she was no threat. â€Å"Hel o, princess,†a voice like black velvet said into her ear. Elena felt an inner shiver – but not of fear. No, it was more as if her insides were melting. But he didn’t change his grasp on her. â€Å"Damon†¦Ã¢â‚¬ she said huskily, â€Å"I’m here to help you. Please let me. For your sake.† As abruptly as it had come, the iron grip was withdrawn from her waist. The knife stopped pressing into her flesh, although the sharp, stinging feeling at her throat was quite enough to remind her that Damon would have it ready. Substitute fangs. There was a click, and suddenly the room was too bright. Slowly, Elena turned to look at Damon. And even now, even when he was pale and rumpled and haggard from not eating, he was so gorgeous that her heart seemed to plummet into darkness. His black hair, fal ing every which way over his forehead; his perfect, carven features; his arrogant, sensual mouth – right now compressed into a brooding line†¦ â€Å"Where is it, Elena?†he asked briefly. Not what. Where. He knew she wasn’t stupid, and, of course, he knew the humans in the boardinghouse were hiding the star bal from him deliberately. â€Å"Is that al you have to say to me?†Elena whispered. She saw the helpless softening in his eyes, and he took one step toward her as if he couldn’t help himself, but the next instant he looked grim. â€Å"Tel me, and then maybe I’l have more.† â€Å"I†¦see. Wel , then, we made a system, two days ago,†Elena said quietly. â€Å"Everyone draws lots for it. Then the person who gets the paper with the X takes it from the center of the kitchen table and everyone goes to their rooms and stays there until the person with the star bal hides it. I didn’t get the lot today, so I don’t know where it is. But you can try to – test me.†Elena could feel her body cringing as she said the last words, feeling soft and helpless and easily hurt. Damon reached over and slowly slipped a hand beneath her hair. He could slam her head against a wal , or throw her across the room. He could simply squeeze her neck between knife and hand until her head fel off. Elena knew that he was in the mood to take out his emotions on a human, but she did nothing. Said nothing. Just stood and looked into her eyes. Slowly, Damon bent toward her and brushed his lips – so softly – against hers. Elena’s eyes drifted shut. But the next moment Damon winced and slid the hand back out of her hair. That was when Elena gave another thought as to what must have become of the food she had been bringing to him. Near-scalding coffee seemed to have splashed her hand and arm and soaked her jeans on one thigh. The cup and saucer were laying in pieces on the floor. The tray and the cookies had bounced off behind a chair. The plate of steak tartar, however, had miraculously landed on the couch, right side up. There was miscel aneous cutlery everywhere. Elena felt her head and shoulders droop in fear and pain. That was her immediate universe right now – fear and pain. Overwhelming her. She wasn’t usual y a crier, but she couldn’t help the tears that fil ed her eyes. Damn! Damon thought. It was her. Elena. He’d been so certain an adversary was spying on him, that one of his many enemies had tracked him down and was setting a trap†¦someone who had discovered that he was as weak as a child now. It hadn’t even occurred to him that it might be her, until he was holding her soft body with one arm, and smel ing the perfume of her hair as he held an ice-slick blade to her throat with the other. And then he’d snapped on a light and saw what he had already guessed. Unbelievable! He hadn’t recognized her. He had been outside in the garden when he’d seen the door to the storage room standing open and had known that there was an intruder. But with his senses degraded as they were he hadn’t been able to tel who was inside. No excuses could cover up the facts. He had hurt and terrified Elena. He had hurt her. And instead of apologizing he had tried to force the truth out of her for his own selfish desires. And now, her throat†¦ His eyes were drawn to the thin line of red droplets on Elena’s throat where the knife had cut her when she’d jerked in fear before col apsing right onto it. Had she fainted? She could have died right then, in his arms, if he hadn’t been fast enough in whipping the knife away. He kept tel ing himself that he wasn’t afraid of her. That he was just holding the knife absentmindedly. He wasn’t convinced. â€Å"I was outside. You know how we humans can’t see?†he said, knowing he sounded indifferent, unrepentant. â€Å"It’s like being wrapped in cotton al the time, Elena: We can’t see, can’t smel , can’t hear. My reflexes are like a tortoise’s, and I’m starving. You read "The Return: Midnight Chapter 2" in category "Essay examples"† â€Å"Then why don’t you try my blood?†Elena asked, sounding unexpectedly calm. â€Å"I can’t,†Damon said, trying not to eye the dainty ruby necklace flowing down Elena’s slim white throat. â€Å"I already cut myself,†Elena said, and Damon thought, Cut herself? Ye gods, the girl was priceless. As if she’d had a little kitchen accident. â€Å"So we might as wel see what human blood tastes like to you now,†Elena said. â€Å"No.† â€Å"You know that you’re going to. I know you know. But we don’t have much time. My blood won’t flow forever. Oh, Damon – after everything†¦just last week – â€Å" He was looking at her too long, he knew. Not just at the blood. At the glorious golden beauty of her, as if the child of a sunbeam and a moonbeam had entered his room and was harmlessly bathing him in light. With a hiss, narrowing his eyes, Damon took hold of Elena’s arms. He expected an automatic recoil like the one when he’d grabbed her from behind. But there was no movement backward. Instead there was something like the leap of an eager flame in those wide malachite eyes. Elena’s lips parted involuntarily. He knew it was involuntarily. He’d had many years to study young women’s responses. He knew what it meant when her gaze went first to his lips before lifting to his eyes. I can’t kiss her again. I can’t. It’s a human weakness, the way she affects me. She doesn’t realize what it is to be so young and so impossibly beautiful. She’s going to learn someday. In fact, I might accidental y teach her now. As if she could hear him, Elena shut her eyes. She let her head fal back and suddenly Damon found himself half-supporting her weight. She was surrendering al thought of herself, showing him that despite everything she stil trusted him, stil †¦Ã¢â‚¬ ¦stil loved him. Damon himself didn’t know what he was going to do as he bent toward her. He was starving. It tore at him like a wolf’s claws, the hunger. It made him feel dazed and dizzy and out of control. Half a thousand years had left him believing that the only thing that would relieve the starvation was the crimson fountain of a cut artery. Some dark voice that might have come from the Infernal Court itself whispered that he could do what some vampires did, ripping a throat like a werewolf. Warm flesh might ease the starvation of a human. What would he do, so close to Elena’s lips, so close to her bleeding throat? Two tears slipped from under the dark lashes and slid a little way down her face before dropping into golden hair. Damon found himself tasting one before he could think. Stil a maiden. Wel , that was to be expected; Stefan was too weak to stand yet. But on top of the cynical thought came an image, and just a few words: a spirit as pure as driven snow. He suddenly knew a different hunger, a different thirst. The only place to ease this need was close by. Desperately, urgently, he sought and found Elena’s lips. And then he found himself losing al control. What he needed most was here, and Elena might tremble, but she didn’t push him away. This close, he was bathed in an aura as golden as the hair he was touching gently at the ends. He was pleased himself when she shivered in pleasure, and he realized that he could sense her thoughts. She was a strong projector, and his telepathy was the only Power left to him. He had no idea why he stil had it, but he did. And right now he wanted to tune into Elena. The wench! She wasn’t thinking at al ! Elena had been offering her throat, truly surrendering herself, abandoning al thought but that she wanted to aid him, that his wishes were hers. And now she was too deeply enmeshed in the kiss to even make plans – which was extraordinary for her. She’s in love with you, the tiny part of him that could stil think said. She’s never said so! She’s in love with Stefan! something visceral answered. She doesn’t have to say it. She’s showing it. Don’t pretend you haven’t seen it before! But Stefan – ! Is she thinking about Stefan in the slightest right now? She opened her arms to the wolf-hunger in you. This is no one-day stand, no quick meal, not even a steady donor. This is Elena herself. Then I’ve taken advantage of her. If she’s in love, she can’t protect herself. She’s stil a child. I have to do something. The kisses had now gotten to the point that even the tiny voice of reason was fading. Elena had lost her ability to stand. He was either going to have to put her down somewhere, or give her a chance to back out. Elena! Elena! Damn it, I know you can hear me. Answer! Damon? – faintly. Oh, Damon, now do you understand – ? Too well, my princess. I Influenced you, so I should know. You†¦? No, you’re lying! Why should I lie? For some reason my telepathy is as strong as ever. I still want what I want. But you might want to think a minute, maiden. I don’t need to drink your blood. I’m human and right now I’m ravenous. But not for that mess of bloody hamburger you brought me. Elena broke away from him. Damon let her go. â€Å"I think you’re lying,†she said, meeting his eyes directly, her mouth kiss-swol en. Damon locked the sight of her inside the boulder ful of secrets he dragged around with him. He gave her his best opaque ebony stare. â€Å"Why should I lie?†he repeated. â€Å"I just thought you deserved a chance to make your own choice. Or have you already decided to abandon little brother while he’s out of commission?† Elena’s hand flashed up, but then she dropped it. â€Å"You used Influence on me,†she said bitterly. â€Å"I’m not myself. I would never abandon Stefan – especial y when he needs me.† There it was, the essential fire at her core, and the fiery golden truth. Now he could sit and let bitterness gnaw at him, while this pure spirit fol owed her conscience. He was thinking this, already feeling the loss of her dazzling light receding when he realized he no longer had the knife. An instant later, horror just catching up with his hand, he was snatching it from her throat. His telepathic blast was entirely reflexive: What in Hell are you doing? Killing yourself because of what I said? This blade is like a razor! Elena faltered. â€Å"I was just making a nick – â€Å" â€Å"You almost made a nick that spurted six feet high!†At least he was able to speak again, despite the constriction of his throat. Elena was back on stable ground too. â€Å"I told you I knew you knew you’d have to try blood before you’l try to eat. It feels as if it’s flowing down my neck again. This time, let’s not waste it.† She was only tel ing the truth. At least she hadn’t seriously hurt herself. He could see that fresh blood was flowing from the new cut she’d so recklessly made. To waste it would be idiotic. Utterly dispassionate now, Damon took her again by the shoulders. He tilted up her chin to look at her soft, rounded throat. Several new ruby cuts were flowing freely. Half a mil ennium of instinct told Damon that just there was nectar and ambrosia. Just there was sustenance and rest and euphoria. Just here where his lips were as he bent to her a second time†¦and he had only to taste it – to drink†¦ Damon reared back, trying to force himself to swal ow, determined not to spit. It wasn’t†¦it wasn’t utterly revolting. He could see how humans, with their degraded senses, could make use of the animal varieties. But this coagulating, mineral-tasting stuff wasn’t blood†¦ it had none of the perfumed bouquet, the heady richness, the sweet, velvety, provocative, life-giving, ineffable attributes of blood. It was like some sort of bad joke. He was tempted to bite Elena, just to skim a canine over the common carotid, making a tiny scratch, so he could taste the little burst that would explode onto his palate, to compare, to make sure that the real stuff wasn’t in there somehow. In fact he was more than tempted; he was doing it. But no blood was coming. His mind paused in midthought. He’d made a scratch al right a scratch like a scuff. It hadn’t even broken the outer layer of Elena’s skin. Blunt teeth. Damon found himself pressing on a canine with his tongue, wil ing it to extend, wil ing it with al his cramped and frustrated soul to sharpen. And†¦nothing. Nothing. But then, he’d spent al day doing the same thing. Miserably, he let Elena’s head turn back. â€Å"That’s it?†she said shakily. She was trying so hard to be brave with him! Poor doomed white soul with her demon lover. â€Å"Damon, you can try again,†she told him. â€Å"You can bite harder.† â€Å"It’s no good,†he snapped. â€Å"You’re useless – â€Å" Elena almost slid to the floor. He kept her upright while snarling in her ear, â€Å"You know what I meant by that. Or would you prefer to be my dinner rather than my princess?† Elena simply shook her head mutely. She rested in the circle of his arms, her head against his shoulder. Little wonder that she needed rest after al he’d put her through. But as for how she found his shoulder a comfort†¦wel , that was beyond him. Sage! Damon sent the furious thought out on al the frequencies he could access, just as he had been doing al day. If only he could find Sage, al his problems would be solved. Sage, he demanded, where are you? No answer. For al Damon knew, Sage had managed to operate the Gateway to the Dark Dimension that was even now standing, powerless and useless, in Mrs. Flowers’s garden. Stranding Damon here. Sage was always that blindingly fast when he took off. And why had he taken off? Imperial Summons? Sometimes Sage got them. From the Fal en One, who lived in the Infernal Court, at the lowest of the Dark Dimensions. And when Sage did get them, he was expected to be in that dimension instantly, in mid-word, in mid-caress, in mid – whatever. So far Sage had always made the deadline, Damon knew that. He knew it because Sage was stil alive. On the afternoon of Damon’s catastrophic bouquet investigation Sage had left on the mantel a polite note thanking Mrs. Flowers for her hospitality, and even leaving his gigantic dog, Saber, and his falcon, Talon, for the protection of the household – a note doubtlessly pre-prepared. He had gone the way he always did, as unpredictably as the wind, and without saying good-bye. Undoubtedly he’d thought that Damon would find his way out of the problem easily. There were a number of vampires in Fel ‘s Church. There always were. The ley lines of sheer Power in the ground drew them even in normal times. The problem was that just now al those vampires were infested with malach – parasites control ed by the evil fox-spirits. They couldn’t be lower in the vampire hierarchy. And of course Stefan was a complete nonstarter. Even if he hadn’t been so weak that trying to change Damon into a vampire would have kil ed him; even if his anger over Damon’s â€Å"stealing his humanity†could be assuaged, he would simply never have agreed, out of his feeling that vampirism was a curse. Humans never knew about things like the vampire hierarchy because the subjects didn’t concern them – until suddenly, they did, usual y because they had just been changed into a vampire themselves. The hierarchy of vampires was strict, from the useless and ignoble to the fanged aristocracy. Old Ones fit in that category, but so did others who were particularly il ustrious or powerful. What Damon wanted was to be made a vampire by the kind of women Sage knew, and he was determined to have Sage find him a vampire lady of quality, one who was real y worthy of him. Other things tormented Damon, who had spent two entire sleepless days pondering them. Was it possible that the white kitsune who had given Stefan the bouquet had engineered a rose that turned the first person to smel it permanently human? That would have been Stefan’s greatest dream. The white fox had listened to days upon days of Stefan’s ramblings, hadn’t he? He’d seen Elena weeping over Stefan. He’d seen the two lovebirds together, Elena hand-feeding a dying Stefan her blood through razor wire. Fortune only knew what ideas that fox had gotten into his furry white head when he’d prepared the rose that had â€Å"cured†Damon of his â€Å"curse.†If it turned out to be an irreversible â€Å"cure†Ã¢â‚¬ ¦ If Sage turned out to be unreachable†¦ It suddenly broke into Damon’s thoughts that Elena was cold. It was strange, since the night was warm, but she was shivering violently. She needed his jacket or†¦ She’s not cold, the smal voice somewhere deep inside him said. And she’s not shivering. She’s trembling because of al you’ve put her through. Elena? You forgot all about me. You were holding me, but you completely forgot my existence†¦ If only, he thought bitterly. You’re branded on my soul. Damon was suddenly furious, but it was different from his anger at kitsune and Sage and the world. It was the kind of anger that made his throat close and his chest feel too tight. It was an anger that made him pick up Elena’s scalded hand, which was rapidly turning scarlet in patches, and examine it. He knew what he would have done as a vampire: stroked over the burns with a silky cool tongue, generating chemicals to accelerate the healing. And now†¦there was nothing he could do about it. â€Å"It doesn’t hurt,†Elena said. She was able to stand now. â€Å"You’re lying, princess,†he said. â€Å"The insides of your eyebrows are up. That’s pain. And your pulse is jumping – â€Å" â€Å"You can sense that without touching me?† â€Å"I can see it, at your temples. Vampires,†with vicious emphasis on what he stil was, in essence, â€Å"notice things like that. I made you hurt yourself. And I can’t do anything to help. Also† – he shrugged – â€Å"you’re a beautiful liar. About the star bal , I mean.† â€Å"You can always sense when I’m lying?† â€Å"Angel,†he said wearily, â€Å"it’s easy. You are either the lucky holder of the star bal today†¦or you know who is.† Again, Elena’s head drooped in consternation. â€Å"Or else,†Damon said lightly, â€Å"the entire story of the drawing of the lots was a lie.† â€Å"Think what you like,†Elena said, with at least some of her usual fire. â€Å"And you can clean up this mess, too.† Just as she turned to leave, Damon had a revelation. â€Å"Mrs. Flowers!†he exclaimed. â€Å"Wrong,†Elena snapped. Elena, I wasn’t talking about the star ball. I give you my word on this. You know how hard it is to lie telepathically – Yes, and I know that therefore, if there’s one thing in the world you’d†¦practice†¦at†¦ She couldn’t finish. She couldn’t make the speech. Elena knew how much Damon’s word meant to him. I’ll never tell you where it is, she sent telepathical y to Damon. And I swear to you that Mrs. Flowers won’t either. â€Å"I believe you, but we’re stil going to see her.† He picked Elena up easily and stepped over the smashed cup and saucer. Elena automatical y grabbed his neck with both hands to balance herself. â€Å"Darling, what are you doing – ?†Elena cried, then stopped, wide-eyed, two scalded fingers flying to her lips. Standing in the doorway, not two yards away from them, was petite Bonnie McCul ough, a bottle of Black Magic wine, nonalcoholic but mystical y exhilarating, held high in her hand. But as Elena watched, Bonnie’s expression changed al in an instant. It had been triumphant joy. But now it was shock. It was disbelief that couldn’t hold. Elena knew exactly what she was thinking. The whole house had devoted itself to making Damon comfortable – while Damon stole what rightful y belonged to Stefan: Elena. Plus he’d lied about not being a vampire anymore. And Elena wasn’t even fighting him off. She was cal ing him â€Å"darling†! Bonnie dropped the bottle and turned, running. How to cite The Return: Midnight Chapter 2, Essay examples

Love Yourself Her by BTS free essay sample

This record-breaking and award-winning 7 member boy band has risen to the top and not just from their newest album â€Å"Love Yourself: Her†. The first ever K-Pop band to perform live on an American televised show singing â€Å"DNA† from their new album is BTS. BTS in Korean is Bangtan and this literally stands for Bulletproof Boy Scouts. Consisting of 4 vocalists: Jin,V, Jimin, Jungkook and 3 rappers: Suga, RM(leader of the group), and J-Hope, they make a phenomenal group. Their newest album, â€Å"Love Yourself: Her†, is an emotional, storytelling album that can help me find things in myself to love. It contains nine songs, some are more meaningful than others, such as the following: â€Å"Mic Drop†, â€Å"GoGo†, and â€Å"Outro: her†. I have learned from these that BTS isn’t just a band that only cares about fame or making cool songs, they love to take the problems in the world an express how they feel about them or what is wrong. We will write a custom essay sample on Love Yourself: Her by BTS or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They use their fame to reach people and spread messages to the whole world even with the language block. One of their most known new songs, â€Å"Mic Drop†, has been through the charts even in America. BTS has collaborated with Steve Aoki and Designer to make two remixes and one music video. This song is more of a flex song on other groups but I have learned a lot about their history making it a bit deeper than that. â€Å"Mic Drop† has shown how much improvement and achievement they have made throughout the years together. It tells how they didn’t even know if they were going to debut to being one of the best groups in the K-Pop industry. They actually got the idea from Barack Obamas speech where he dropped the mic at the end. Obama symbolized that he was done with his speech and presidential term saying it was epic. Through boasting in their song about their accomplishments, like in Suga’s rap line saying â€Å"sorry billboard, sorry worldwide†, they are able to balance it with their next songs. It can be totally misinterpreted, but it’s an extraordinary hit that has an astonishing, dancy, fun feel to it. â€Å"GoGo† has many lines about squandering money and then spending it the next day, saying â€Å"YOLO†, and talking all about having a high-end life. In America, people can be thrown off by these lines thinking that BTS is talking about themselves and this how they live their lives. In Korea, however, kids and teens are spending too much money on apparel or items just to be in style, and it’s becoming a problem. BTS loves to write their music to get to listeners and this is just one of the ways they teach people to save and not be stupid or wasteful with money. They build up better futures just by their music because they have such loving, amazing, hardcore fans that do indeed, listen to their advice. After talking about problems with society they get into hardships with love. Looking for love, the song tells us that he found himself with her help. â€Å"Outro: Her†, shows every aspect of loving someone or something. It’s a song that echoes out the truth. In the song, the lyrics say â€Å"you’re the answer I call you her, her cause you’re my tear, tear† showing that there is immense love but with love is hardships and overcoming those increases how much more that love means. We are lied to by the world too think that there is a person perfect for us and it’s perfect when we find them because all we have is joy and happiness, but love has its tears. It’s a beautiful more slow song compared to the epic rap song â€Å"Mic Drop† giving a perfect end to their new album. Their new album has many more impressive songs besides the ones I have talked about. All varieties from rap to chill slow songs. Even if it’s a bit hard to understand from a language block or if the lyrics don’t make much sense right away, this group will continue to have empowering and eye-opening songs for the real world. BTS has taken over my life just through music. Its pretty crazy to think about that happening but I know I have a much better understanding of society. Creating a trip for fans, BTS has released inspiring new songs. From songs that show their amazing journey so far to a generation that cares so much about material things and ending the lovely time with a truthful image of hardships that bond true love. â€Å"Love Yourself: Her† by BTS is an amazing hit album and in the physical version there will be hidden songs only true Army(BTS fanbase) can understand.

How to Write a Dissertation in Literature

How to Write a Dissertation in Literature The dissertation is an independent academic written work. If the question is about an undergraduate dissertation, it’s important to mention that the piece shouldn’t be 100% unique contribution to a particular niche. However, the project must be original in terms of being independent research, based on solid arguments, as well as an in-depth analysis of the subject. You, as the dissertation author, are expected to demonstrate ample ability to do research, comprehend the collected materials, engage analytically and critically with literary criticism and primary texts. While the topic of your dissertation may vary greatly, the paper must have a clear focus with clearly definable boundaries. Therefore, you have to decide on a research question, collect relevant materials and plan a schedule. The extensive nature of a dissertation in literature gives you a chance to examine a specific text and tell your target audience why exactly the piece is significant, and in what way it related to the key literary movements. The Structure Typically, the dissertation comprises the following segments: Cover Page and Title Page. Make sure to provide each with the title of the project, the name of the degree, the number of examination, the name of your supervisor, the word count (excluding appendix, bibliography, and abstract). Abstract. This part is a summary statement that includes not more than two hundred words. State the issue or the problem being debated, as well as the key questions that you’ve examined in your project together with the key findings. Acknowledgments. Do you need to thank someone for the contribution to your research? This is what the part called â€Å"Acknowledgments† is for. Table of Contents. Here you’re going to list all chapters of your paper together with their page numbers and titles. Abbreviations. If required, make sure to list all the abbreviations you have used in references throughout your text. The Main Body. This is the largest part of the project, where you collect and arrange evidence that will help you inform your target readers on your argument. Bibliography/. Make a list of all the links, books, and magazines you read and used in your academic work. Choosing Refining the Topic In terms of structure, content, and form, the closest topics for your consideration might be found in essays or journal articles. For instance, students who are studying English literature should write on three Brontà «s sisters or English poetry in the World War I. Students who are enrolled for a Joint Degree in Classics of Japanese and Chinese Literature may choose to concentrate on either subject (or, as an alternative, a combination of both). The world of literature has no limits, which means you’re not going to have troubles when it’s time to select the topic for your dissertation. As a rule, students approach dissertation supervisors who are always there to help you decide on the topic of your dissertation and advise you about the process of writing. At the same time, keep in mind that the dissertation is your project. Your supervisor is there to help, guide, and advise not to tell you exactly what to do! To write a thought-provoking and memorable literature dissertation, ensure to consider the following topics we’ve prepared for you: George Eliot Work on the Religious Doubt in the Nineteenth Century; Elizabeth Barret about Communication and Love Through the Use of Her Poems; The Image of Death in World Literature; Why Is Tolkiens â€Å"The Lord of the Rings† So Loved by All Ages Equally? The Role of Witches within the Play Macbeth and Impact on the Play Itself; Visions of Nature: Wordsworth and Poetical Imagination of the 18th Century; Is Literature an Instrument of Propaganda? The Relationship Between Literature and Church in the Middle Ages; Ancestral Voices or the Basics of the Earliest English Literature; Homosexuality in World Literature from Its Beginnings to Nowadays; Impact of Digital Media on World English Literature; Russian Postmodernism: New Standpoints on Post-Soviet Culture; Where Does the Origin of Novels Begin? Ancient Indian Literature: Its Evolution Towards Contemporary Times; Poetical Imagination of William Wordsworth through an Analysis of His Perception of Nature; The Changing Meaning of the Victorian Family in the Gaskell’s Works; The World without William Shakespeare: How Would It Look Like? The Basics of Travel Writing in Modern Literature; Paradise Lost and the Fall from Grace: Redemption Poetry in the Seventeenth Century; Controversy Writing in the Works by Rodolfo Walsh; A History of Womens Writing in Russia; The influence of Virginia Woolf’s Works on Modern Society; Childrens Literature Trends in the 21st Century. If you think you need more ideas than these, make sure to check what they have to offer at your campus library in order to find out what your peers have worked on over the past years. Besides, you can also surf the web to discover a bunch of literature topics. Indeed, there are dozens of sites on the internet that offer fresh ideas. So make certain you do in-depth research first before you pick your dissertation title. Write and Structure a Winning Dissertation Proposal The term dissertation proposal refers to the final dissertation project proposal that should persuade the representatives of the committee board that you’ve conducted an interesting, complex, and valuable research. The proposal is shorter than the final dissertation; however, it’s equally important. Why? This is the point when the author is going to ponder over an important question and set up a detailed plan for collecting materials and writing the project. Even if the proposal is optional in your college, make sure to write it and talk about it with your project supervisor. Write as You Go The dissertation has a clear and concise structure, which means you won’t get lost as you write the project step by step. The Introduction Generally, the intro of the dissertation does the following: Gives preliminary background info that lets your research harmonically communicate with context; Specifies the focus of your project; Highlights the value of your research; Clarifies the objectives and aims of your specific research. While you place the ‘background info’ first in the introductory section of the dissertation, it’s up to you to decide how exactly you’d like to structure the remaining points. Feel free to combine these sections or add in new features, if needed. You may add in your research questions in the dissertation introduction to ensure your readers are not only familiar with your objectives and aims, but also have a certain framework for where you’re going to head your research. As for the length of the introduction, there’s no particular rule about how long it should be since it depends on the length of the total project. However, in general, make sure to write the intro that takes 5-7% of the total amount of text. Literature Review In this chapter of the dissertation, you are expected to review your research process and the crucial acknowledgments that you have managed to come down to. In this section, make sure to: Place your original work in the context of the literature that exists today; Interpret the key issues that surround your topic; Show the relationship of every work to others that are under consideration; Specify the brand-new ways to interpret, and explain all gaps in prior research; Resolve the existing conflicts among the previous studies that contradict each other; Highlight the literature that contributes significantly to the understanding of your dissertation topic; Show up the way to further research on the given topic. Methodology Include this section into the project to discuss how you located the resources together with the methods of the results’ implementation. If you’re working on a qualitative dissertation, you will mention the research participants, questions, settings, data analysis, and data collection processes. If it’s a quantitative dissertation, the Methodology section will be focused on the research hypotheses and questions, collection and analysis of data, information about the population, and instrumentation. Findings The section of Findings is the most important part of the whole process of writing. The point is that in a dissertation, this section proves your intellectual capacity. At this stage, you will be required to restate the research questions, as well as discuss your results, explaining where they successfully led you to. To cut the long story, you are going to answer those questions. For instance, if you write a dissertation on ‘Charlotte Brontà «Ã¢â‚¬â„¢s Story of Success,’ you may state that through your research you have found out that publishers rejected the first novel of the author, while her next work ‘Jane Eyre’ was published in 1847, although it was not initially well-received. The Conclusion The concluding part of your dissertation will let you have a huge sigh of relief because once you work on it, you’re almost done with your project. It’s your task here to finish a well-organized and cohesive final chapter. If your conclusion is poorly structured, the reader might be left with the impression that the author lacked the required skills or that s/he lost interest in the process of writing. To avoid this kind of pitfalls, make sure you know what is required from you and the issues that you have to include in your conclusion. Generally, there are three key parts (at a minimum) that you have to put in the concluding section of your dissertation. Check them here: Research objectives that are the summarization of your findings and the resulting conclusions. For instance, in a dissertation on â€Å"Womens Role in Shakespeare Plays,† make sure to state briefly that women in power are treated with distrust by the author and that they have questionable morals. Mention Gertrude, who marries the murdering brother of her husband and Lady Macbeth who pushes her husband into murder. Recommendations for further research (this part is strongly recommended). In the case of the topic mentioned above, ensure to state that women in Shakespeare’s works are judged by their sexuality even when they do love their husbands or fiancà ©s. This is where the potential for further feminism-based research should be revealed. Mention that some feminists believe that the way the author treats women in his works demonstrates male insecurity about the sexuality of females. Why your research is important (this part is important to the practitioners and researchers). The length of the concluding part of the dissertation depends on the length of the paper, but just like the intro, it takes somewhere near 5-7% of the total word count. Bibliography. It is important to include all sources that you’ve used in your research and the process of writing, as well as use the citation style required by your academic institution. Terms and Phrases to Avoid in a Dissertation Writing in plain English is a must when it comes to a dissertation, which is why there are certain words you must avoid in your text: Jokes and puns (They are a taboo in formal documents). ‘Good,’ ‘bad,’ ‘stupid,’ ‘terrible’ (Never use your dissertation to make any sort of moral judgments!) ‘Perfect’ (Perfect is nothing). ‘Soon’ (When exactly? Today? In a hundred years?) ‘I was surprised to get to know that†¦Ã¢â‚¬â„¢ (Even if you really were, who cares?) ‘This would seem to show’ (Your readers are waiting for the facts only!) ‘Type of’ and ‘kind of’ (This sounds colloquial and too vague). ‘Clearly’ and ‘obviously’ (Is it clear and obvious to everyone?) ‘You are going to read about†¦Ã¢â‚¬â„¢ (Never mention the second person in a formal document). ‘I am going to describe†¦Ã¢â‚¬  (Never write the first person in a formal document). Undoubtedly, writing a literature dissertation is challenging, but at the same time, it’s highly rewarding, and definitely deserving both effort and time.

11 Rose Color Meanings to Help You Pick the Perfect Bouquet

Rose Color Meanings to Help You Pick the Perfect Bouquet SAT / ACT Prep Online Guides and Tips A red rose is a pretty universal symbol of love and passion. So universal, in fact, that the price of red roses can increase by 200% around Valentine’s Day in some regions!However, all colors of roses have their own unique symbolic meanings- not just red roses. The symbolic meanings of other rose colors just aren’t quite as well-known. In this article, we’ll briefly go over the concept of rose color symbolism. Then we’ll break down the meaning of different rose colors(including favorites like yellow, pink, and white roses) and provide appropriate occasions for each color. We’ll also discuss the symbolism of different numbers of roses and provide some insight into rose cost. All this will help you to choose the most appropriate roses for any given occasion! Rose Color Meanings: A Brief Overview While the concept of assigning symbolic meaning to flowers has existed since ancient times, the popularity of communicating through the â€Å"language of flowers† peaked in the Western world during the Victorian era. Both men and women consulted â€Å"flower dictionaries† to choose and interpret the appropriate flowers to send, wear, and display. Flowers were given meaning based on both their species and their color. So while the rose in general is a symbol of love, different rose colors provided different shades of meaning (or even, in some cases, a completely different meaning) to this base meaning of rose = love. The mania for flower dictionaries may have passed, but a fascination with flower symbolism- particularly with roses, one of the most popular flowers- has persisted. If you’d like to give a bouquet of roses that’s especially thoughtful and meaningful, consider the symbolism of the colors you select. Read on for a comprehensive guide to what different colored roses mean and what occasions they are most appropriate for. The Meaning of Rose Colors: 4Most Popular Colors While we will discuss all rose color meaningsin this article, we’ll start with the symbolism of the most popular rose colors: red, white, yellow, and pink. Red Rose Meaning Red is one of the most common and popular rose colors. The red rose is a symbol of beauty, passion, desire, and romantic love. The red rose was originally associated with Aphrodite, the Greek goddess of love. Myth holds that when her lover, Adonis, was wounded, she pricked her foot on the thorns of a white rose in her haste to run to him. Her blood stained the roses red, turning the red rose into a symbol of incredible passion and romantic devotion. Legend also has it that Cleopatra seduced Mark Antony in a room fully covered in red rose petals. A dozen red roses boldly declares, â€Å"I love you,† while a single red rose communicates devotion and loyalty. Beyond their more passionate connotation, red roses are often used outside of romantic contexts to convey congratulations or gratitude. Red Roses Occasions Red roses are very popular flowers for Valentine’s day. However, because of the increased demand, rose prices go up dramatically around this time, and you may be getting lower-quality roses.Additionally, they are somewhat of a Valentine’s day cliche, which may come across as fairly unoriginal. So unless you know the recipient has their heart set on red roses, consider another flower for this holiday and save red roses for another (romantic) time. For example, anniversaries or birthdays with a significant other. Red roses also often appear in bridal bouquets because of their connotation of a love that is both everlasting and passionate. Finally, you might give red roses for non-romantic reasons. They are popular flowers for giving to someone after a performance; you often see bouquets of red roses or single flowers thrown onstage after ballet or opera performances. So you might give red roses to someone who has just done a stage performance of some kind or completed a big accomplishment like a graduation or major work project. Red roses can also be deployed to thank someone who has done something meaningful for you. Context is everything- think about how your gesture of red roses will be interpreted under the circumstances! White Rose Meaning White roses have a variety of symbolic associations. In Greek myth, Aphrodite was born from the foam of the sea. Greek poet Anacreon wrote that the sea foam that dripped from her body after she emerged from the ocean turned into white roses.In the Christian tradition, the white rose is associated with the Virgin Mary. Perhaps because of its association with these two fairly different figures, white rose symbolism is somewhat broad.Possibly because of its connection to the Virgin Mary, it bears a meaning of innocence, chastity, and purity. It’s also associated with spirituality, reverence, and new beginnings. In Victorian tradition, the deeper the rose color, the deeper the passion- so a white rose was most appropriate for a young girl or woman who has not yet felt a deep and passionate love. Somewhat contradictorily, the white rose also symbolizes a soul-deep love and canrepresent marriage. White Roses Occasions Because of its associations with purity, spirituality, and new beginnings, the white rose is an appropriate funeral flower. However, it’s also a common wedding flower due to its association with marriage and deep love. Cream roses are considered particularly bridal. White roses are also appropriate for religious occasions like baptisms and confirmations. Yellow Rose Meaning The yellow rose has experienced a significant shift in meaning over time. In the Victorian era, the yellow rose signified jealousy and accused the recipient of infidelity. Not exactly a very happy message! However, in the present day,the yellow rose most commonly means friendship- and specifically platonic friendship. Sending yellow roses to someone you may have romantic interest in, then, may not be the best move as it could signal that you are only interested in friendship with that person. For someone you are friends with, the yellow rose sends a message of cheer, joy, caring, and platonic affection. Yellow Roses Occasions The yellow rose is an excellent congratulatory rose for a happy occasion. A new baby or an engagement are great reasons to send someone yellow roses. You might also send them to thank a friend for their support or help. Lastly, yellow roses are a good choice for someone who needs a pick-me-up- perhaps in a â€Å"Get Well Soon† bouquet. Pink Rose Meaning Pink roses have a pretty broad range of symbolic associations. In general, pink roses symbolize admiration, gentleness, dignity, elegance, innocence, and happiness. Different shades of pink can convey different shades of meaning.Paler pink roses signify grace and sweetness. Deeper pink roses convey gratitude. Pink Roses Occasions Pink roses are very versatile. They can convey either a romantic or platonic message. Pale pink roses are a good choice for the beginning of a romance, when red roses may come off somewhat strongly. You can also send pink roses to a friend to congratulate or cheer them. Deeper pink roses are especially well-suited as a thank you gift. Pink roses are also appropriate for a girl or young woman, especially to convey congratulations or to commemorate a milestone. Rose Color Meaning: 7 More Unusual Colors In this next section, we’ll go over the rose color meanings of some of the more unusual rose colors. Orange Rose Meaning Fiery orange roses send a strong message of fascination, passion, enthusiasm, attraction, and desire. Coral roses in particular signify desire. Orange Roses Occasions Orange roses convey a meaning that is primarily romantic in nature. Thus, they are best for romantic occasions. They can be a slightly unusual but appropriate choice for Valentine’s Day and anniversaries. They might also make a striking wedding flower in the right color scheme! Peach Rose Meaning Peach roses communicate sincerity and gratitude. They can also mark the closing of a deal or agreement. They have an alternative meaning of sympathy. Pale peach roses mean modesty. Peach Roses Occasions Peach roses are a very appropriate thank-you gift. Additionally, they are a good choice for a sympathy bouquet to someone who has just lost a loved one. With their meaning of modesty, pale peach roses can also make a very pretty component of a bouquet that communicates admiration- perhaps a bouquet of peach and pink roses together. This would also make a very pretty wedding flower combination and color palette. Burgundy Rose Meaning Burgundy roses have a very specific connotation of unconscious beauty. In the Victorian era, deeper rose colors signified deeper passion. Per this schema, burgundy roses signify a very deep passion, even beyond that of red roses. Burgundy Roses Occasions Burgundy roses are very romantic. They can make a striking choice for Valentine’s day or other romantic occasions and add depth to a bouquet with red and/or pink roses. They would also make a lush and beautiful wedding flower. Purple Rose Meaning Purple roses are very special and intriguing and have deep symbolic meaning. Purple roses symbolize enchantment and the mystical. Pale purple or lavender-colored roses send a message of â€Å"love at first sight.† Deeper purple roses convey majesty and royalty, adoration, and fascination. Purple Roses Occasions Purple roses are also very romantic and best for romantic occasions. Purple roses are an especially good choice for someone with a spiritual or mystical side. They also look beautiful in combination with red, pink, or burgundy roses. Green Rose Meaning Green roses symbolize peace, spiritual rejuvenation, calm, and fertility. It’s a soothing color that connotes close ties to the natural world. The pale green rose does occur in nature, although green roses that you buy from a florist may be dyed (especially if they are a bright St. Patrick’s-day green!) Green Roses Occasions Green roses are appropriate for any spiritual occasion, like a baptism or confirmation. As a symbol of peace, they also make an appropriate funeral flower. Because they are symbol of fertility, they would also be a good choice for new parents. Pale green and white roses together would make an especially striking and appropriate combination for such an event. Blue Rose Meaning True blue roses are not found in nature. Natural roses that are considered â€Å"blue† are actually a blue-toned purple. However, blue roses can also be obtained by dying white roses. Because they can’t be obtained naturally, blue roses symbolize the unattainable and the mysterious. Blue Roses Occasions Blue roses are not associated with many occasions, likely because they aren’t found in nature and must be artificially colors. However, with their enigmatic message,they could be used to send a message from a secret admirer. Black Rose Meaning Black roses are another color that is not found in nature. Natural roses that are called â€Å"black† are actually a very dark red or purple color. True black roses can only be obtained through dyeing. Black roses symbolize death, rebirth, and goodbye. Black Roses Meaning Black roses may be an appropriate funeral flower. However, they can come across as very gothic and morbid, so they may be somewhat of a risky choice unless you were close to the deceased and are confident they (and their surviving family members) would appreciate black roses. The Number of Roses - Meaning The number of roses gifted can also have symbolic meaning. However, the message is almost always some variant of â€Å"I love you.† Here’s a chart with the breakdown: Number of Roses Meaning One Devotion, love at first sight Two Mutual love Three â€Å"I love you† Six â€Å"I want to be yours,† infatuation Nine Eternal love Ten You are perfect Twelve (one dozen) Be mine Thirteen A secret admirer, or forever friendship Fifteen â€Å"I’m sorry,† â€Å"Please forgive me† Twenty Sincerity Twenty-one I’m committed to you Twenty-four (two dozen) â€Å"I’m yours,† â€Å"I’m thinking of you every hour of the day† Twenty-five Congratulations Thirty-six (three dozen) Remembering romantic moments Forty Genuine love Fifty Unconditional love 100 Complete devotion 108 Will you marry me? 365 I love you every day (of the year) 999 Eternal and infinite love (and an infinite bank account, probably!) Thus, almost all numbers of roses mean some version of â€Å"I love you,† â€Å"I’m devoted to you,† etc. Number, then, is overall less significant than color. Rose Color and Cost While color can (and does) play into the price of roses, it’s far from the most important factor. Rose cost is also affected by quality of the rose, time of year, and the labor involved in crafting the bouquet. Only after all this has been accounted for does color really come into play. Rose Quality It goes without saying that the higher the rose is in quality, the more expensive it will be per stem. Long-stemmed roses with hearty, full blooms cost more than their shorter-stemmed, less lush counterparts. The type of rose is another factor here. For example, garden roses, which are quite popular for weddings, tend to be far more expensive than the more typical rose varieties you would find in the grocery store. Time of Year Time of year plays into the level of demand for roses, which plays into price. Roses are most expensive around Valentine’s day, Mother’s day, and June due to increased demand. June is a high-demand time because many weddings take place in June, and roses are a popular wedding flower. Graduations could also contribute to increased demand at this time. Labor The amount of labor that goes into maintaining and arranging your roses is also reflected in the price. Bulk retailers who can’t give you much personalization and may not take as much care with the transport and storage of their blooms won’t charge as much for a dozen roses! By contrast, a specialty florist that does careful custom arrangements will charge you more. Rose Color Color comes into play primarily because it’s harder to find cheap roses in unusual colors. Red, white, and pink roses will almost always be easy to find at from bulk retailers like Costco or even at grocery stores for a fairly cheap price. But because there’s less demand for purple or peach roses, you are more likely to have to go through a florist, which will mean you’ll almost certainly need to pay more. Any artificially colored roses (so, a bright blue or green) will also cost more, because of the labor associated with coloring the roses. Rose Symbolism: Final Takeaways Here are some key takeaways for each of the rose colors: Red: Passion, love, desire. For romantic occasions. White: Innocence, purity, spirituality, new beginnings. Best for spiritual events, weddings, and funerals. Yellow: Platonic friendship. To cheer or congratulate a close friend. Pink: Pink roses primarily mean admiration, elegance, innocence, and gratitude. Very versatile; can be used for almost any occasion where flowers are appropriate. Orange: Desire, fascination, passion. For romantic occasions. Peach: Sincerity, gratitude, sympathy. Send as a thank-you or to someone in mourning. Burgundy: Unconscious beauty. For romantic occasions. Purple: enchantment, love at first sight (lilac), royalty and admiration (deeper purple). For romantic occasions. Blue (not found in nature): The unattainable and mysterious. Perhaps for a secret admirer. Black (not found in nature): Death and rebirth. Perhaps for a funeral. Almost every rose number sends some message of love and devotion, so there is a lot more variation and significance in rose colorsymbolism. Rose cost is primarily driven by the quality of the roses, the time of year, and the labor involved in the arrangement. However, you will have a harder time finding cheaper arrangements for less common rose colors like purple, orange, and green. Additionally, any artificially colored roses will cost you more.

Journal Essay Example | Topics and Well Written Essays - 500 words - 21

Journal - Essay Example Kennedy has several points he wants to drive home in his inaugural speech. First, he seeks to pass a message of accomplishment to his fans and a new era to Americans and beyond. His speech starts with diction to show his presidential accomplishment and to pass a message to Americans that he believes in the freedom gained through his election. Secondly, his speech seeks to get support from Americans to back his presidency. He achieves this through awakening Americans pre-existing sense of pride by reminding them of their heroic independent day. Kennedy seems to have a deeper understanding of his audience most of which happened to be Americans. He knows that independent day means so much to Americans and so his reference to it and to forbearers creates some support for Kennedy through association. His reference to history also helps him achieve the aspect of credibility needed by his audience. In addition, Kennedy portrays an understanding of the audience by constructing a message desi gned for the media. His message is rhetoric and full of imagery, which makes it appealing to the public in America and beyond and memorable. Kennedy is a man of good character. After being sworn in and acknowledging the purpose of the celebrations, Kennedy goes ahead to declare the solemnity of this act. Kennedy states, â€Å"For I have sworn before you and Almighty God the same solemn oath our forbears prescribed nearly a century and three-quarters ago† (Kennedy web). Kennedy acknowledges the supreme power above him, which is God. In addition, he does not take the entire glory of the success but recognises that his forebears had prescribed it. In addition, Kennedy uses a polite tone it trying to get support for his presidency. For instance, Kennedy says, â€Å"Let both sides seek to invoke the wonders of science instead of its terrors. Together let us explore the stars, conquer the deserts,

Managing Eastman Kodaks New Environment Case Study

Managing Eastman Kodaks New Environment - Case Study Example The appointment of CEO Antonio Perez, in 2003, with his commitment to the "worldwide transformation of Kodak from a business based on film to one based primarily on digital technologies" (Marcial 2007) may well be the answer to Kodak's woes. Will Eastman Kodak under the leadership of CEO Perez succeed to manage its new environment According to Michael Porter's five forces model of industry analysis, the points to consider are (1) Rivalry, (2) Threat of Substitutes, (3) Buyer Power, (4) Supplier Power, and (5) Barriers to Entry. (QuickMBA 2007) Under Perez, Kodak realized that the company needed to reinvent and reposition itself. It was no longer the technological giant of the photography, film and film processing industry, because that industry was in danger of extinction with the changes in the technological environment and consumers' appreciation of those changes. Perez steered Kodak into entering the digital photography market and faced fierce competition from Sony and Canon. (Marcial 2007) Kodak launched EasyShare, its family of digital cameras, which was widely praised. But it failed to anticipate how "fast these digital cameras would become commodities, with low profit margins, as every competitor raced into the market. Perez had counted on rising demand for traditional photography in China to slow the fall. But China went digital as fast as everybody else While blazing growth of camera sales has helped blunt the effects of Kodak's fast-fading film revenues, it hasn't replaced the rich profits of the film business P erez realized that he had championed a dramatic change only to find it wasn't the right model for turning the company around." (Hamm, Symonds 2007) Perez had succeeded in addressing its rivals in the digital camera market and even surpassed targets in camera sales but this was not the answer to Kodak's problems. According to Porter, the next force to contend with is the threat of substitutes. (QuickMBA 2007). In Kodak's case, even with its digital camera rivals, it did not have to contend with threats of substitutes but rather, current industry players had to contend with Kodak, as did Sony and Canon in the milieu of digital cameras. And since digital cameras did not prove to be the answer that Kodak was looking for, CEO Perez, with his expertise gleaned from Hewlett-Packard, sought to threaten yet another in Kodak's quest for answers to its problems. According to Symonds in a Business Week article, printing could be Kodak's brightest hope for the future with its $2.1 billion investment in the commercial printing market. "And its technology could prove nearly as important an evolution in printmaking as movable type -- allowing for mass customization on unprecedented scales." (Symonds 2006) In this arena, again Kodak had to face tough competition from leaders Xerox and Hewlett-Packard, but "Kodak has pulled together a broader portfolio than rivals by picking up everything from the software and plates printers need to get a job started to the presses needed to complete it." (Symonds 2006) So, it wasn't so much that Kodak had to deal with the threats of substitutes but rather it had to work on becoming a potent threat itself to dislodge

Executive Summary

Executive Summary Executive Summary For Wingate systems to work, a relationship marketing model can be used via e-commerce to increase success. To most, it would seem late in the game to begin assessing whether continuous relationship marketing (CRM) can work in e-commerce. In the decade or so since the issue first arose, several things have become apparent, not least of which is that simply segmenting a market to serve different populations of customers, especially online customers, is inadequate. In fact, relationship marketing has been defined, since the 1980s, as â€Å"attracting, maintaining, andin multi-service organizationsenhancing customer relationships,† (Stern, 1997) In addition, â€Å"the reality of customers forming relationships with people rather than [with] goods† is what drove it, and made it a key source of benefits to the firm. (Stern, 1997) For traditional relationship marketing to work as it should in any organization, all other business parameters also need to be in place. Recently, this has been identified in a forward-looking model as a â€Å"holistic, dynamic and dialectical† model. (Chang, 2004) Not surprisingly, this model was developed in an Asian developing economy context. The author noted that local firms in developing countries need to be creative in developing e-business strategies because they are operating in under-developed e-business environments. It that is true for relationship marketing success in developing countries, it should, therefore, be even more valuable to mature organizations operating in mature business environments. E-business is sometimes identified as the â€Å"convergence of digital technology, intellectual property and customer supremacy† (Chang, 2004) and it emphasizes the interconnectedness of both the hardware and human capital functions within any company that wants to be successful in using CRM in an e-business environment. Done right, it will transcend â€Å"the traditional boundaries of space, time, individuals and organizations.† (Chang, 2004) Introduction Despite the dot-com failures of the recent past, few would doubt that e-business is a main driver of the new and future economy globally. It is also safe to assume that relationship marketing began its development when bricks-and-mortar businesses were able to operate without substantial Internet presence. Then, it was ‘relationship marketing, and depended on such things as ‘personal bankers, and ‘personal shoppers, and arguably, within each organization that had added the relationship marketing function, it was viewed as a ‘must have but with little relative impact on the bottom line. However, three things entered the business arena that made it paramount for relationship marketing to become both continuous (CRM) and integrated into the business structures. Those three things were the development of digital technologies, the importance of intellectual property, and â€Å"customer supremacy,† defined as customization of product/service and reduced cycle time. (Chang, 2004) E-business has altered prior relationships so that the complex of digital technology, intellectual property and customer supremacy when integrated with business activities makes conventional rules of business obsolete. â€Å"E-business seems to have the capability to change the competitive landscapes in the traditional industries, create new industries, and affect the configuration and coordination of firm-level business activities, especially such external activities as customer relationship management†¦..† (Chang, 2004) Companies that use e-commerce successfully within the holistic CRM paradigm will necessarily have integrated all these elements rather than treating each as a separate profit center or line item, with convergence merely found on the balance sheet and not in the conduct of the business itself. Background Organizational form, business model and strategy have been considered the framework of commerce. In the holistic viewpoint, there are only two factors, business configuration and business coordination. In this context, business configuration is used to mean the scope of business coverage by a company, what was once known as strategy. Business coordination refers to the style of business relationships both within a company and with its customers and suppliers. (Chang, 2004) If these two components of business are used in a truly holistic manner, the result will be virtually zero distance between customers and suppliers, zero inventory and (near) zero working capital. In short, the relationship marketing function will have made the company—whether a product- or service-based business—into a simply go-between. The profit comes from performing the service of obtaining supplies that become product or service, ‘warehousing that product or service only minimally, and transmitting it to the customer. Obviously, the trick to it all is knowing the suppliers and customers well enough that there is no additional negotiation needed and order and payment change hands almost simultaneously. For this, e-commerce would seem ideally suited. Strategies Intimacy model A second new thrust identified in relationship marketing is the intimacy model of relationship marketing. Personal sales, the traditional basis for relationship marketing, occur in real time. In some respects, so do e-commerce sales, with the difference that they are not happening in a ‘real place but rather a virtual storefront. That advertising—communication through a nonpersonal medium—is essential to e-commerce relationships brings into the equation the theory of intimacy. Some researchers regard evaluation of customer intimacy as a business concept as important as the holistic model. (Stern, 1997) Intimacy theory â€Å"accounts for the influence of emotion in relationships as well as that of cognition (feelings as well as thoughts).† It also allows insight into the deterioration of relationships, and finally, it â€Å"emphasizes the association between relationship stages and persuasive communication that enhances the services firms ability to apply relationship management to advertising as well as to personal sales.† (Stern, 1997) Because e-commerce is a blending of all of these elements, but not in the presence of a ‘live intermediary, it may be useful to consider whether these factors are included in ecommerce relationship marketing today, or only in ‘bricks and mortar settings (Theodosiou, M. and Leonidou, L.C., 2003). Five bases of intimacy in relationship marketing Just as Chang identified two elements to the setting in which relationship marketing can occur and be holistic, Stern identifies five components of intimacy in relationship marketing (Vorhies, D.W. and Morgan, N.A., 2003). Communication and sympathetic listening This includes self-disclosure, a willingness to share personal or attitudinal information. In the relationship-selling arena, the communication will generally be one way, from customer to company. The listener, in this case the company, must provide the sympathetic, that is, non-judgmental, listening. In that way, the customer reveals needs and desires and the company builds trust. So, â€Å"relationships in which a consumer tells all to a non-disclosing partner are perceived as intimate as long as the partner communicates a sympathetic attitude to what is being told.† (Stern, 1997) â€Å"Advertisements aimed at conveying sympathetic listening transform one-way media communication (that is, non-interactive messages) into a representation of responsiveness,† Stern adds. (1997) An example she gives is direct mail and online marketer Lands Ends headline, â€Å"Well knock ourselves out for you.† The copy reads, â€Å"Ever since we started doing business back in 1963 . . . weve done our level best to satisfy our customers. So you can be sure that whenever you call, well do whatever it takes to satisfy you, in our friendly Wisconsin way.† (Quoted by Stern , 1997) Commitment: Bonding with Consumers. A sense of â€Å"weness† is the belief that each member of a relationship is committed to the welfare of the other. (Stern, 1997) As a customer grows accustomed to positive responses in a business relationship, that feeling develops and they begin to say â€Å"my credit card company† or â€Å"my car dealership.† Stern notes that bonding techniques are an increasingly popular marketing strategy for services marketers attempting to establish long-term bonds with consumers so they can be retained. By 1997, it had been ascertained that retention beat prospecting in terms of profitability. (Stern, 1997) This goes so far as to allow a firm to lose money, be design, on a particular transaction in order to retain the customer. In a credit-card relationship, this might include waiving a fee for a late payment when it was clearly an oddity in the customers usual behavior. Caring and Giving Altruism is the watchword here, and not demands for reciprocity, even though it is a ‘relationship. Companies carrying out relationship marketing can activate perception of this by basing decisions and reactions on a â€Å"needs rule rather than an equity rule† to establish a closer mental association. (Stern, 1007) This has been successfully used in financial services POS advertising. Chase Manhattan Bank used a message at the bottom of its ATM receipts that said, â€Å"Chase give you 6 other ways to connect.† (Stern, 1997) So, even though it was an impersonal, practically an online, setting, and the ‘reach out factor was present. But the appearance was that the bank cared enough about all users of its ATMs to offer the information, at least. Comfort (Compatibility) A consumers sense of security in a relationship is central to retention. In dealing with service firms, consumers have been found to â€Å"evaluate their level of comfort†¦. on the dimension of mutual engagement in a joint venture.† (Stern, 1997) The vocabulary of intimacy is used in advertising to create this image. For example, New England Life positioned itself as â€Å"Your Financial Partner,† and showed images of three-generations meeting, conveying an image of long-term relationships. (Stern, 1997) Conflict Resolution and Trust This is a sort of last-ditch tactic in any relationship-marketing program. Although at times conflict may be inevitable, even in a well-maintained relationship, conflict resolution and problem-solving abilities including skill in listening, negotiation, and conciliation are essential to maintaining relationship marketing. (Stern, 1997) How possible this is in an e-commerce setting, especially in a service such as credit, might be problematical. There must, then, be a mechanism to resolve conflicts satisfactorily (Doty, D.H., Glick, W.H. and Huber, 1993). Campaigns: Advertising and Subscription How does a not-so-well known company show what they have, or how does a known company attack new segments seeking more consumer attention? Since the rolls on the net became voiceovers, the consumer retrieves what it wants, and the producer has to be hunted. The advertising model is based on using creative advertising banners and links in very frequented web-pages. Some companies have successfully advertised their new products and services through this system making sure their ads are more creative and attractive for the roaming eyes of the consumer (Gupta, A.K. and Govindarajan, 1991). The biggest winner here though, is the page that offers that space. Search engines like Amazon or Yahoo have made big use of this model. All the services they offer (e.g. chats, games, e-mail, search engine etc.) are for free, charging companies for the use of space for ads on their Web-pages. The more frequented a page is the more it costs to display an ad. Companies starting to use this model are def initely at an advantage for their present position and the its cost. Wingate proposes to use this model to advertise its latest concepts and designs (DiMaggio, P.J. and Powell, W.W., 1993). Wingate therefore plans to use the intimacy model and combine it with both the subscription model and the advertising model in order to market its product. The Subscription Model has become a very popular model with a high range of success. By subscribing in any service or company on the net, all your given information is stored on a special data base that is used to classify users. With this data-base that has all the records of visited products and purchases, the providers are able to target the visitors on a more personal basis. An example of this is Hotmail. Hotmail is not only one of the most popular, free e-mail services, but it also belongs to Microsoft. The new way to link the customer to the wanted page can also be manipulated by the new Passport system of Hotmail (Gresov, C. and Drazin, 1997). All the information given in subscription to Hotmail is automatically transferred to other services Microsoft offers. Say you entered, your hobby is to travel, therefore you will get e-mails about travel with new offers on where to fly, it also facilitates one with the advantage of not having to re-enter all their personal details all over again when subscribing in a new company run by Microsoft. This model is very powerful and it does not end there, consumers are followed through their life cycle becoming aware of what the company has to offer to the specific consumers. It is more likely that a father will consider the idea of a family insurance rather than a child. For the child, the company will target for example new bikes. This model divides the segments even further, making sure that the consumer feels special, with not costing much extra. Therefore, it will be important to start a database of existing customers and retain their information in order to provide them with updates of Wingates latest offers and ideas. Furthermore, a website could be setup and advertised to allow individuals to know about this subscription service if they would like to sign up for information. More information about how this concept can be advertised overall is discussed below in the basic advertising model. Controls Wingate plans to budget $3000-$5000 for monthly advertising. The idea will be to run banner ads on various websites for a fee, and to also advertise on pay per click websites such as Google adwords. Other Internet marketing companies can also be hired to keep keywords high on the search engine lists. Below is a chart demonstrating this. References Bielski, Lauren. (2001). â€Å"Making the customer relationship work.† ABA Banking Journal, 93(3). Chang, Steven Tung-lung. (2004). â€Å"A holistic framework of e-business strategy: the case of Haier in China.† Journal of Global Information Management, 1 April. DiMaggio, P.J. and Powell, W.W. (1993) The iron cage revisited: institutional isomorphism and collective rationality in organizational fields, American Sociological Review 48(2): 147-160. Doty, D.H., Glick, W.H. and Huber, G.P. (1993) Fit, equifinality, and organizational effectiveness: a test of two configurational theories, Academy of Management Journal 36(6): 1196-1250. Gresov, C. and Drazin, R. (1997) Equifinality: functional equivalence in organization design, Academy of Management Review 22(2): 403-428. Gupta, A.K. and Govindarajan, V. (1991) Knowledge flows and the structure of control within multinational corporations, Academy of Management Review 16(4): 768-792. Ohung, Sungmi and Mike Sherman. (2002). â€Å"Emerging Marketing: Companies dont need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively.† The McKinsey Quarterly, 62+. Stern, Barbara B. (1997). â€Å"Advertising Intimacy: Relationship marketing and the services consumer.† Journal of Advertising, 26 (4), 7+. Theodosiou, M. and Leonidou, L.C. (2003) Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research, International Business Review 12(2): 141-1 71.